Value Proposition. Return on Investment. Justification for Expenditure.
However you phrase it, there are skeptical people in every organization who want empirical, objective, hard evidence that any new initiative has a clear return on investment. In these harsh macro-economic times, this tendency towards risk-aversion is amplified to the detriment of new technology deployments that can save organizations much needed hard capital in the long term.
The conundrum with RoI is that it is best defined after extensive deployments of a given technology, and their associated beneficiaries. When 100 or 1000 early adopters have installed a technology, used it extensively, and have had the leisure to write up a quantitative statement of benefit, the skeptics are happy and have covered their respective assets enough to green-light a project. This would be fine if the organization wasn't attempting to gain a technological advantage or benefit from either making or saving money in the short term, because these well-defined RoI studies don't emerge until about 25-30% of the way through the maturity curve of a new technology. By the time you can definitively justify it, it's not new.
Looking at Virtual Spaces, there are luckily a number of RoI vectors, with both 'soft' and 'hard' numbers. Lets walk through some of them briefly and the best sources for updated data:
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